Event Merchandising

Nescafe Soundskool

Milo Marathon

Importance of
Merchandising

1. Make products more noticeable to consumers
   
2. Highlights special promotions
   
3. Close the sale – constant and potential consumers
   

When you examine your merchandising, you examine what the customers' experience, from their first sight of your store front, until they leave the store - hopefully with a purchase in hand. Merchandising is also about understanding the way
consumers shop. - Melanie McIntosh – President, Inspire Retail Solutions